Hello! Meet Joo Xuan [pronounced j-ooh shu-anne]. 

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A creative fuelled by diverse tastes in her everyday. From Netflix to Disney+ to Mediacorp(se), she watches them all. 

 

Including the TVCs. (Fun fact: she can recite every line of the ruyi oil commercial)

 

She ain't picky with anything, except maybe with the edible stuff.

 

Which helps when it comes to ideation, for she has lots of sources to get inspiration and energy from. Especially important when she's working late into the night – Disney songs are her go-to work soundtrack to keep her mind and soul awake. 

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One of her pastimes also includes looking up and feasting on great ads. They excite her, really. Pushing her to go forth to explore different ways to hone her skills.

 

Here are some little achievements from her young, scrappy and hungry (yes, she's a Hamilton/musical fan too) school days:

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• 2 Silvers in Crowbar Awards 2021

• Finalist at Cannes Future Lions 2021

• 2nd in NUS Pitch It! Marketing Challenge 2019 (Changi Airport Group X Ogilvy Singapore)

• Champions of nEbO Yogurtprende Marketing Plan Challenge 2016

• Winners of Crowbar Awards 24-Hr Advertising Challenge 2015

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And, she's always hungry for more. It can't be helped. Joo Xuan happens to be a giant standing at 175cm. There's a lot of room for yummy treats and inspirations.

 

So if you have any good recommendations to share (we're talking both food and ads), feel free to let her know right here:

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