top of page

Left-field jerseyS

Silver in Crowbar Awards 2021 [GOOD Category]

Creatives: Pearlyn Chang, Chong Joo Xuan

Soccer has an estimated 4 billion fans around the world. These fans watch every game closely, but what they don’t see is the ugly future of the beautiful game when climate change worsens. Without seeing the full effects of climate change, fans don’t feel the urgency to act.

To jolt them into action, we decided to bring forward the future of soccer through our idea: Left-field Jerseys. 

 

By launching this jersey collection at the 2022 World Cup, we present the harsh conditions in the future of soccer – effectively getting 4 billion fans around the world to take notice and take action against climate change. For the game, the planet, and the future.

bottom of page