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NIGHT OWL SCHOOL

D&AD New Blood 2021 Entry

Creatives: Pearlyn Chang, Chong Joo Xuan

Struggle to fall asleep at night, struggle to stay awake in the morning.

 

That’s the sad cycle young students face daily. And they can’t help it – it’s been proven that young people are biologically night owls. With early school start times, they’re not achieving their required 8 hours of sleep. But, Duolingo is here to help because (1) we feel the pain (after all, Duo is an owl) and (2) we want our young night owls to learn at their best.

 

Night Owl School challenges the traditional concept of school and the idea that “you snooze, you lose.” In fact, we believe that students need that extra snooze in the morning. Hence, we're collaborating with schools to trade night hours on Duolingo for later school days. After all, why should anyone lose sleep over learning?

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