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JOO XUAN's
ZOOMER LINGO
Silver in Crowbar Awards 2021 [Digital & Innovation Category]
Creatives: Pearlyn Chang, Chong Joo Xuan
To reach out to Gen Z, a.k.a “Zoomers”, brands have to speak their language and establish a genuine connection.
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We will officialise the Gen Z language by putting Zoomer Lingo up on Duolingo. Instead of pretending that we know it all, we will be transparent about our need to learn and empower Gen Z to become our teachers.
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Who says learning is a one-way street and that a language-learning app always has all the answers? Welcome to the future of language learning – brought to you by Duolingo and Gen Z.
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